C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
1.89%
1.89% -- conversion rate for Global ecommerce stores (2025)
The average conversion rate across all ecommerce industries is 1.89%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
loyally.ai
Primary
Tier C
https://loyally.ai/blog/posts/good-conversion-ecommerce-rate-2025-benchmarks-and-tips ↗
Source Article
What Is a Good Ecommerce Conversion Rate in 2025 — Loyally.ai
You want to see if your store turns visitors into buyers. In 2025, most ecommerce stores have a conversion rate from 2% to 4%. Some reports say the average is 1.89%. The best stores get even higher rates. Conversion rate shows how well your site gets customers. If your conversion rate is low, you ma…
Also cited by
2026-09-29
Original Research
loyally.ai
· Original study ↗
Methodology
Aggregated industry benchmark cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Global ecommerce stores: 1.89% conversion rate. Source: loyally.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.89%</strong> -- conversion rate for Global ecommerce stores<br><small>Source: loyally.ai (2025) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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