B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- checkout abandonment rate for Ecommerce sites (2025)
Most ecommerce sites experience a checkout abandonment rate between 40 and 60 percent.
- Reported as a range of 40-60 percent based on unspecified research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
intuitsolutions.net
Primary
Tier C
https://www.intuitsolutions.net/blog/optimizing-bigcommerce-checkout/ ↗
Source Article
How To Optimize Your BigCommerce Checkout
Your Ecommerce Checkout Will Make Or Break Your Conversion Rate – Here’s Why
Do your abandonment rates soar at checkout? You’re not alone. Research has shown that most ecommerce sites see between a 40-60 percent checkout abandonment rate, meaning that roughly half of all customers who make it to che…
Original Research
intuitsolutions.net
· Original study ↗
Methodology
Midpoint of 40-60% range; source cites unspecified research
Methodology documented
Segmentation
IndustryRetail
Channelcontent
Cite this stat
Plain Text
Ecommerce sites: 40% checkout abandonment rate. Source: intuitsolutions.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-checkout-abandonment-rate-40-60
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<blockquote cite="https://lighthousedata.io/data/ecommerce-checkout-abandonment-rate-40-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- checkout abandonment rate for Ecommerce sites<br><small>Source: intuitsolutions.net (2025) · <a href="https://lighthousedata.io/data/ecommerce-checkout-abandonment-rate-40-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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