C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
69.8%
69.8% -- checkout abandonment rate for eCommerce (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Sources (3)
Baymard Institute
Primary
Tier A
https://baymard.com/lists/cart-abandonment-rate ↗
Source Article
eCommerce Traffic but No Sales? Fix It | Appear Online
Why Your eCommerce Store Gets Traffic but Not Sales (and How to Fix It)
Your analytics dashboard looks healthy - sessions are up, bounce rate’s down, yet sales barely move. You’ve optimised titles, built backlinks, and maybe even run Google Ads. So why are conversions flatlining?
This disconnect bet…
Also cited by
Ultimate Membership Pro
https://ultimatemembershippro.com/stripe-vs-paypal/
2026-09-15
2026-09-15
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute data
Segmentation
Channelgovernment
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
eCommerce: 69.8% checkout abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-abandonment-rate-2025
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<blockquote cite="https://lighthousedata.io/data/checkout-abandonment-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.8%</strong> -- checkout abandonment rate for eCommerce<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/checkout-abandonment-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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