B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- checkout abandonment rate for e-commerce industry (2025)
Checkout abandonment averages 70% across e-commerce.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amoni
Primary
Tier B
https://amoni.io/blogs/shopify/shopify-checkout-optimization ↗
Source Article
Shopify Checkout Optimization: The Tactics That Actually Work
Original Research
Amoni
· Original study ↗
Methodology
Agency blog citing industry average; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 70% | |
| 2026 | 68% | -2.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce industry: 70% checkout abandonment rate. Source: Amoni (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-abandonment-average-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/checkout-abandonment-average-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- checkout abandonment rate for e-commerce industry<br><small>Source: Amoni (2025) · <a href="https://lighthousedata.io/data/checkout-abandonment-average-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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