B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$50
$50 -- average order value for eCommerce site (2026)
In an illustrative example of an eCommerce site with 10,000 monthly visitors and a 2% conversion rate, the average order value is $50.
- Hypothetical/illustrative example
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
admetrics.io
Primary
Tier A
https://www.admetrics.io/en/post/ecommerce-conversion-rate-optimization ↗
Source Article
Guide to eCommerce Conversion Rate Optimization: 20+ Proven Tips for Success
Even the smallest changes can lead to huge gains. Take, for example, an eCommerce site with 10,000 monthly visitors and a 2% conversion rate. With an average order value of $50, that site generates $10,000. If that conversion rate climbs to 3%, revenue jumps to $15,000—an extra $5,000 with the same …
Original Research
admetrics.io
· Original study ↗
Methodology
Example calculation based on 10,000 monthly visitors.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce site: $50 average order value. Source: admetrics.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-average-order-value
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<blockquote cite="https://lighthousedata.io/data/ecommerce-average-order-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50</strong> -- average order value for eCommerce site<br><small>Source: admetrics.io (2026) · <a href="https://lighthousedata.io/data/ecommerce-average-order-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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