B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- conversion lift for Electronic Arts SimCity 5 sales page (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Electronic Arts
Primary
Tier C
https://365datascience.com/resources-center/practice-exams/fundamentals-of-a-b-testing/ ↗
Source Article
Fundamental of A/ B testing - Practice Exam – 365 Data Science
Fundamentals of A/B Testing
A/B Testing is a powerful statistical tool used to compare the results between two versions of the same marketing asset such as a webpage or email in a controlled environment. An example of A/B testing is when Electronic Arts created a variation version of the sales page …
Original Research
Electronic Arts
· Original study ↗
Methodology
A/B test case study cited in educational content; original test details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Electronic Arts SimCity 5 sales page: 40% conversion lift. Source: Electronic Arts (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ea-simcity-ab-test-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ea-simcity-ab-test-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion lift for Electronic Arts SimCity 5 sales page<br><small>Source: Electronic Arts (2026) · <a href="https://lighthousedata.io/data/ea-simcity-ab-test-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.