B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44.91%
44.91% -- click through rate lift for Dunnion Law OOH campaign (2025)
The Dunnion Law OOH campaign achieved a 44.91% lift over the mobile-alone CTR benchmark.
- Results specific to case study facts; no guarantee for similar results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/dunnion-law ↗
Source Article
Dunnion Law - OOH Advertising Case Studies | OUTFRONT
We drove over 1.5M impressions for Dunnion Law Personal Injury Attorneys
Dunnion Law, personal injury lawyers that service Monterey, Fresno, San Jose, and virtually every county in California, rely on mobile and OOH year-round for branding and awareness.
Read More
1.6M
Total impressions
Source DUNNI…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH vendor case study; lift measured vs mobile-alone CTR benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dunnion Law OOH campaign: 44.91% click through rate lift. Source: OUTFRONT Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunnion-law-ooh-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/dunnion-law-ooh-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.91%</strong> -- click through rate lift for Dunnion Law OOH campaign<br><small>Source: OUTFRONT Media (2025) · <a href="https://lighthousedata.io/data/dunnion-law-ooh-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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