B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4%
4% -- average engagement rate for DubbelFrisss influencer campaign (Scooperz) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Scooperz
Primary
Tier B
https://scooperz.com/cases/dubbelfrisss-influencer-marketing-campaign/ ↗
Source Article
DubbelFrisss Influencer Marketing Campaign | Co Branding Through Creators
DUBBELFRISSS INFLUENCER CAMPAIGN & CO-BRANDING
A creator-led influencer campaign where co-branding, communities and social competition came together.
THE CHALLENGE
HOW DO YOU LAUNCH A NEW PRODUCT WITH INFLUENCERS?
For DubbelFrisss, we turned a product launch into a social battle.
Because consumers d…
Original Research
Scooperz
· Original study ↗
Methodology
Agency-reported campaign results from creator co-branding case study; engagement rate averaged across paid and seeded creator content. No publication date on page; vintage estimated from crawl of recent campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DubbelFrisss influencer campaign (Scooperz): 4% average engagement rate. Source: Scooperz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dubbelfrisss-campaign-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/dubbelfrisss-campaign-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- average engagement rate for DubbelFrisss influencer campaign (Scooperz)<br><small>Source: Scooperz (2025) · <a href="https://lighthousedata.io/data/dubbelfrisss-campaign-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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