C
Evidence Grade C
Use with Hedging
Current
80%
80% -- email open rate for drip campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
EWR Digital
Primary
Tier C
https://www.ewrdigital.com/blog/email-marketing-direct-emails/ ↗
Source Article
Email Marketing: Learn About Drip Campaigns - EWR Digital
What Is a Drip Campaign?
If you’ve looked into email marketing, you’ve probably heard of a drip campaign. But you’ve never used one, or you want to but don’t know how to get started. Check out the blog post below to learn more about drip campaigns, what they are, and why they work.
- “Drips” bits of…
Also cited by
2026-08-24
Original Research
EWR Digital
· Original study ↗
Methodology
Compared to single send emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
drip campaigns: 80% email open rate. Source: EWR Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drip-campaign-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/drip-campaign-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email open rate for drip campaigns<br><small>Source: EWR Digital (2026) · <a href="https://lighthousedata.io/data/drip-campaign-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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