B Evidence Grade B Graded under review Safe to Cite Current

3%

3% -- conversion lift for Dotomi client display advertising campaigns (Personalized Media creative testing) (2026)

2026  · Dotomi

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Attribution: Dotomi View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Dotomi client display advertising campaigns (Personalized Media creative testing)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Dotomi Primary Tier B
http://www.dotomi.com/creative-testing/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Perspective on Creative Testing
Original Research
Dotomi · Original study ↗

Source reports a range of 3% to 29% conversion lift from creative testing; midpoint (16%) extracted per range rule. Self-reported vendor claim with no sample size, methodology, campaign count, or explicit time period specified.

Methodology documented
Industrymarketing
Plain Text
Dotomi client display advertising campaigns (Personalized Media creative testing): 3% conversion lift. Source: Dotomi (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dotomi-creative-testing-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dotomi-creative-testing-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- conversion lift for Dotomi client display advertising campaigns (Personalized Media creative testing)<br><small>Source: Dotomi (2026) · <a href="https://lighthousedata.io/data/dotomi-creative-testing-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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