B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31
31 -- earned media placements for Aged Care Association 'The Domino Effect' campaign (2023)
Anthem secured 31 media stories for the campaign.
- Additional 15 pieces of secondary coverage were also secured
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anthem
Primary
Tier B
https://www.anthem.co.nz/case-studies/aged-care-association-the-domino-effect/ ↗
Source Article
Aged Care Association: The Domino Effect
Original Research
Anthem
· Original study ↗
Methodology
Agency-reported earned media placements; plus 15 secondary coverage pieces
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aged Care Association 'The Domino Effect' campaign: 31 earned media placements. Source: Anthem (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/domino-effect-media-stories
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<blockquote cite="https://lighthousedata.io/data/domino-effect-media-stories" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31</strong> -- earned media placements for Aged Care Association 'The Domino Effect' campaign<br><small>Source: Anthem (2023) · <a href="https://lighthousedata.io/data/domino-effect-media-stories" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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