B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100
100 -- earned media placements for Gilead BE ABOUT IT campaign (2017)
The Gilead BE ABOUT IT campaign achieved over 100 earned media placements.
- Reported as 100+ or over 100 placements to date
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
100
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
A Partnership
Primary
Tier B
http://apartnership.com/case-study-gilead/ ↗
Source Article
GILEAD
Original Research
A Partnership
· Original study ↗
Methodology
From 60+ interviews conducted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gilead BE ABOUT IT campaign: 100 earned media placements. Source: A Partnership (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/be-about-it-earned-media-placements
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<blockquote cite="https://lighthousedata.io/data/be-about-it-earned-media-placements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- earned media placements for Gilead BE ABOUT IT campaign<br><small>Source: A Partnership (2017) · <a href="https://lighthousedata.io/data/be-about-it-earned-media-placements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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