B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- conversion lift for Joint Direct Mail & Email Appeal vs direct mail-only appeal (2023)
A joint direct mail and email appeal increased conversions by 61% compared to sending only a direct mail appeal.
- Based on a single experiment
- Experiment date not explicitly specified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
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Original Research
NextAfter
· Original study ↗
Methodology
Single NextAfter experiment on coordinated email + direct mail appeals; experiment date not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Joint Direct Mail & Email Appeal vs direct mail-only appeal: 61% conversion lift. Source: NextAfter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dm-email-appeal-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dm-email-appeal-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- conversion lift for Joint Direct Mail & Email Appeal vs direct mail-only appeal<br><small>Source: NextAfter (2023) · <a href="https://lighthousedata.io/data/dm-email-appeal-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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