B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.48%
0.48% -- display ad click through rate for Display ads (DoubleClick/Continental Airlines view-through study) (Q1 2004)
Click-through rates for DoubleClick / Continental Airlines display ads were 0.48 percent in Q1 2004.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.48%
Unit
Percentage
Data Vintage
Q1 2004
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleClick
Primary
Tier C
http://attilabujtas.blogspot.com/2009/10/beyond-ppc-and-seo-integration-display.html ↗
Source Article
Beyond PPC and SEO Integration: Display
Original Research
DoubleClick
· Original study ↗
Methodology
DoubleClick study conducted with Continental Airlines, described as one of the most thorough and often referenced view-through studies
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2004 (current) | 0.48% | |
| Q2 2004 | 0.43% | -10.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display ads (DoubleClick/Continental Airlines view-through study): 0.48% display ad click through rate. Source: DoubleClick (Q1 2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ctr-q1-2004-doubleclick
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ctr-q1-2004-doubleclick" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.48%</strong> -- display ad click through rate for Display ads (DoubleClick/Continental Airlines view-through study)<br><small>Source: DoubleClick (Q1 2004) · <a href="https://lighthousedata.io/data/display-ctr-q1-2004-doubleclick" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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