B
Evidence Grade B
Trusted with Context
Aging
5.2%
5.2% — conversion rate for display ads (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
5.2%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
70
Methodology
50
Freshness
60
Sources (4)
unbounce.com
Primary
Tier A
https://unbounce.com/conversion-benchmark-report/ ↗
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2026-03-09
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2026-03-09
backlinko.com
https://backlinko.com/email-marketing-stats
2026-03-13
Original Research
Unbounce
· Original study ↗
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
display ads: 5.2% conversion rate. Source: unbounce.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/display-ads-conversion-rate-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ads-conversion-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.2%</strong> — conversion rate for display ads<br><small>Source: unbounce.com (2024) · <a href="https://lighthousedata.io/data/display-ads-conversion-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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