B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- invalid click rate for display advertising (2023)
36% of display ad clicks were fraudulent or invalid according to Search Engine Journal analysis.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://clickpatrol.com/why-do-you-need-google-ads-fraud-protection/ ↗
Source Article
Why DO You Need Google Ads Fraud Protection? - ClickPatrol
Why DO You Need Google Ads Fraud Protection?
Abisola Tanzako | Aug 09, 2023
Online advertising is a big deal! Over $330 billion was estimated to be spent on digital advertising platforms such as Google, Amazon, and Facebook in 2019. According to research done by CHEQ in 2020, the amount wasted on ad…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Search Engine Journal analysis of nearly 1 billion ad clicks and 100 billion data points
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 36% | |
| 2023 (current) | 36% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
display advertising: 36% invalid click rate. Source: Search Engine Journal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-fraud-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ad-fraud-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- invalid click rate for display advertising<br><small>Source: Search Engine Journal (2023) · <a href="https://lighthousedata.io/data/display-ad-fraud-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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