B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- invalid click rate for Global digital advertising (desktop web, mobile web, mobile-app) (Q1 2024)
In Q1 2024, global advertising across desktop web, mobile web, and mobile apps had an overall 18% invalid click (fraud) rate according to a Pixalate analysis.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixalate
Primary
Tier C
https://clickpatrol.com/prevent-click-fraud-by-competitors-in-2025/ ↗
Source Article
Prevent Click Fraud By Competitors In 2025: Advanced IP Filters, Real Data & Automated Blocking With ClickPatrol - ClickPatrol™
It’s prevalent. A recent Pixalate analysis estimates that in Q1 2024, desktop web had a 26% global invalid click (fraud) rate, and an overall 18% across desktop web, mobile web, and mobile-app advertising.
Prevent click fraud by competitors in 2025: Advanced IP filters, real data & automated blockin…
Original Research
Pixalate
· Original study ↗
Methodology
Pixalate aggregate invalid click rate across desktop web, mobile web, and mobile-app advertising; cited secondhand by ClickPatrol.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global digital advertising (desktop web, mobile web, mobile-app): 18% invalid click rate. Source: Pixalate (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pixalate-overall-invalid-click-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pixalate-overall-invalid-click-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- invalid click rate for Global digital advertising (desktop web, mobile web, mobile-app)<br><small>Source: Pixalate (Q1 2024) · <a href="https://lighthousedata.io/data/pixalate-overall-invalid-click-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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