B Evidence Grade B Graded under review Safe to Cite Recent

16.8%

16.8% -- invalid click rate for ClickPatrol screened PPC clicks (2025)

Name: Invalid Click Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025 · ClickPatrol

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Attribution: ClickPatrol View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

16.8%

Unit

Percentage

Data Vintage

2025

Entity

ClickPatrol screened PPC clicks

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ClickPatrol Primary Tier A

https://clickpatrol.com/brands/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Wayback

Source Article

ClickPatrol For Brands - ClickPatrol

ClickPatrol is trusted by +1.500 advertisers These companies protect their ads from invalid engagement, such as bots (e.g., AWS), scrapers (e.g., Semrush), and other invalid traffic. Get back what is yours and maximize your CVR Invalid clicks may sometimes refer to the deliberate and malevolent act …

Original Research

ClickPatrol · Original study ↗

Methodology

Vendor first-party data from ClickPatrol click screening

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

ClickPatrol screened PPC clicks: 16.8% invalid click rate. Source: ClickPatrol (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clickpatrol-invalid-click-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/clickpatrol-invalid-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.8%</strong> -- invalid click rate for ClickPatrol screened PPC clicks<br><small>Source: ClickPatrol (2025) · <a href="https://lighthousedata.io/data/clickpatrol-invalid-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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