B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.1%
0.1% -- display ad click through rate for display ads (industry benchmark) (2016)
Display ads have an average click-through rate of 0.1%, or roughly one click per 1,000 ads.
- Described generally as roughly one click for every 1,000 ads without naming an underlying study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adgorithms.com
Primary
Tier C
https://adgorithms.com/blog/is-cost-per-hour-a-reality-in-programmatic/ ↗
Source Article
Is Cost-Per-Hour a Reality in Programmatic?
As big-name brands start experimenting with the new cost-per-hour metric, the advertising marketplace may be headed for a major shift.
The Financial Times (FT) formally announced the launch of a new time-based measurement in digital advertising. The publisher anticipated that the cost-per-hour (CPH)…
Original Research
adgorithms.com
· Original study ↗
Methodology
Article describes this as roughly one click for every 1,000 ads; no underlying source named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
display ads (industry benchmark): 0.1% display ad click through rate. Source: adgorithms.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-ctr-0-1-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ad-ctr-0-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- display ad click through rate for display ads (industry benchmark)<br><small>Source: adgorithms.com (2016) · <a href="https://lighthousedata.io/data/display-ad-ctr-0-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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