B Evidence Grade B Graded under review Safe to Cite Dated

70%

70% -- customer return rate for Disney (2014)

2014  · Help Scout

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Attribution: Help Scout View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2014
Entity
Disney
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Help Scout Primary Tier C
https://www.helpscout.net/blog/ ↗
Confidence: 49/100 Vintage: 2014 Channel: Wayback
Source Article
Customer Loyalty Blog
Join 56,583 subscribers and get a new article every Wednesday. Growing the Future Perfect Team Businesses Aren’t Open 24/7, but Customer Support Is How to Get Useful Feedback from Your Clients The Email Support Style Guide You Didn’t Know You Needed When Contempt Masquerades as Feedback, Nobody Wins…
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Original Research
Help Scout · Original study ↗

Cited in Help Scout blog article title; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
Disney: 70% customer return rate. Source: Help Scout (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disney-customer-return-rate
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<blockquote cite="https://lighthousedata.io/data/disney-customer-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer return rate for Disney<br><small>Source: Help Scout (2014) · <a href="https://lighthousedata.io/data/disney-customer-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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