B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.61%
23.61% -- conversion rate for top 10% discount popups (ecommerce) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wisepops
Primary
Tier A
https://wisepops.com/use-cases/discount-popups ↗
Source Article
Discount Popups: Turn Browsers Into Buyers
Original Research
Wisepops
· Original study ↗
Methodology
Wisepops analysis of one billion popup displays
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10% discount popups (ecommerce): 23.61% conversion rate. Source: Wisepops (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/discount-popup-top-10-cvr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/discount-popup-top-10-cvr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.61%</strong> -- conversion rate for top 10% discount popups (ecommerce)<br><small>Source: Wisepops (2026) · <a href="https://lighthousedata.io/data/discount-popup-top-10-cvr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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