B Evidence Grade B Graded under review Safe to Cite Dated

44%

44% -- direct traffic share for Brazilian e-commerce (2023)

Name: Direct Traffic Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-24

2023 · JET E-Commerce

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Attribution: JET E-Commerce View source

Lighthouse Research Team

Last verified: 2026-06-24 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2023

Entity

Brazilian e-commerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

JET E-Commerce Primary Tier A

https://jetecommerce.com.br/blog/jet-talks-seo-para-e-commerce/ ↗

Confidence: 54/100 Vintage: 2023 Channel: Cc Extraction

Source Article

JET Talks: SEO para e-commerce - JET E-Commerce

A JET realizou, no dia 18 de março, mais uma edição do seu JET Talks. Desta vez, o tema foi SEO para e-commerce e a apresentação ficou a cargo de uma das maiores autoridades do país nesta área, Diego Ivo, fundador e CEO da Conversion. Valendo-se de sua ampla experiência no assunto, Diego deu valiosa…

Original Research

JET E-Commerce · Original study ↗

Methodology

Data on traffic sources for e-commerce in Brazil.

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Brazilian e-commerce: 44% direct traffic share. Source: JET E-Commerce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-traffic-share-ecommerce-brazil-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/direct-traffic-share-ecommerce-brazil-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- direct traffic share for Brazilian e-commerce<br><small>Source: JET E-Commerce (2023) · <a href="https://lighthousedata.io/data/direct-traffic-share-ecommerce-brazil-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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