B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- direct traffic share for professional services firms (2026)
Direct traffic accounts for 20% to 40% of website traffic distribution for professional services firms.
- Represents the lower end of a 20% - 40% distribution range across client websites in Rattleback's database
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rattleback
Primary
Tier B
https://www.rattleback.com/insights/articles/professional-services-website-traffic-benchmarks/ ↗
Source Article
How clients find your professional services firm’s website can be a useful resource for setting digital marketing strategies and tactics.
Where does your website traffic come from? Do you know? Have you ever looked? If you did, do you know what it means? Or, what you should do differently based on t…
Original Research
Rattleback
· Original study ↗
Methodology
Range 20%-40% (midpoint 30%) from aggregated client web analytics database
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professional services firms: 20% direct traffic share. Source: Rattleback (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prof-services-direct-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prof-services-direct-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- direct traffic share for professional services firms<br><small>Source: Rattleback (2026) · <a href="https://lighthousedata.io/data/prof-services-direct-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.