B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- direct traffic share for online news users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters Institute
Primary
Tier C
https://seovendor.co/content-frameworks-from-2019-now-hurting-your-seo-heres-why/ ↗
Source Article
Content Frameworks From 2019 Now Hurting Your SEO
Original Research
Reuters Institute
· Original study ↗
Methodology
Cited from Reuters Institute research on how users arrive at content (direct vs search/aggregators); specific survey details not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online news users: 22% direct traffic share. Source: Reuters Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-start-direct-visits-22-pct
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<blockquote cite="https://lighthousedata.io/data/users-start-direct-visits-22-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- direct traffic share for online news users<br><small>Source: Reuters Institute (2026) · <a href="https://lighthousedata.io/data/users-start-direct-visits-22-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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