B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- campaign response rate for Direct mail (2007)
Direct mail advertising response rate was 2.0% according to e-consultancy benchmark figures in September 2007.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
E-consultancy
Primary
Tier C
http://techradar1.wordpress.com/ ↗
Source Article
TechRadar
Original Research
E-consultancy
· Original study ↗
Methodology
Benchmark comparison cited from e-consultancy, September 2007
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mail: 2% campaign response rate. Source: E-consultancy (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-response-rate-2
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<blockquote cite="https://lighthousedata.io/data/direct-mail-response-rate-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- campaign response rate for Direct mail<br><small>Source: E-consultancy (2007) · <a href="https://lighthousedata.io/data/direct-mail-response-rate-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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