B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1.5%
1.5% -- lead rate for Franklin Madison Direct home equity loan direct mail campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/success-stories/personal-finance-brand/ ↗
Source Article
Personal finance brand achieves record-breaking enrollment rates
FINANCIAL SERVICES
FM Direct drove higher enrollment rates while reducing acquisition costs
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct rel…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Agency case study; single-client campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Franklin Madison Direct home equity loan direct mail campaign: 1.5% lead rate. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-lead-rate-1-5pct
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<blockquote cite="https://lighthousedata.io/data/direct-mail-lead-rate-1-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- lead rate for Franklin Madison Direct home equity loan direct mail campaign<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/direct-mail-lead-rate-1-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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