B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.71%
3.71% -- lead rate for prospecting emails (2023)
The average lead rate across nearly 100,000 B2B prospecting emails sent across various sectors and company sizes is 3.71%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.71%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Sopro
Primary
Tier A
https://sopro.io/resources/blog/email-open-rate-and-lead-rate-correlation/ ↗
Source Article
Prospecting mails: is there any correlation between open rate and lead rate?
Prospecting mails: is there any correlation between open rate and lead rate?
They say that in B2B sales getting a foot in a door is the most difficult thing. Email prospecting has been widely recognised as the winner in this category due to its universal applicability cross all B2B sectors, business…
Original Research
Sopro
· Original study ↗
Methodology
Data collected from nearly 100,000 prospecting B2B emails sent.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
prospecting emails: 3.71% lead rate. Source: Sopro (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-lead-rate-3.71
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<blockquote cite="https://lighthousedata.io/data/average-lead-rate-3.71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.71%</strong> -- lead rate for prospecting emails<br><small>Source: Sopro (2023) · <a href="https://lighthousedata.io/data/average-lead-rate-3.71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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