B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.5%
8.5% -- ad spend growth rate for German digital advertising (2017)
Magna forecasts that digital advertising spending in Germany will increase by 8.5% in 2017.
- Magna forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
IPG Mediabrands Magna
Primary
Tier B
https://www.adzine.de/2017/06/globale-werbeausgaben-geht-tv-die-luft-aus/ ↗
Source Article
Globale Werbeausgaben: Geht TV die Luft aus?
Dass sich derzeit ein Wandel, weg von klassichen Offline-Medien, hin zu digitalen Kanälen vollzieht, dürfte mittlerweile niemanden mehr überraschen. Die Forschungs- und Analysetochter von IPG Mediabrands Magna sieht in ihrem aktuellen Forecast nun einen Rückgang der TV Ad Spends voraus – das erste M…
Also cited by
statista.com
https://www.statista.com/
2026-08-19
globenewswire.com
https://www.globenewswire.com/
2026-08-19
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-19
Original Research
IPG Mediabrands Magna
· Original study ↗
Methodology
Magna's forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
German digital advertising: 8.5% ad spend growth rate. Source: IPG Mediabrands Magna (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital_ad_spend_germany_growth_2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital_ad_spend_germany_growth_2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- ad spend growth rate for German digital advertising<br><small>Source: IPG Mediabrands Magna (2017) · <a href="https://lighthousedata.io/data/digital_ad_spend_germany_growth_2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.