B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- perceived wait time reduction for customers at businesses with digital signage (2025)
Customers perceive their wait time to be approximately 35% shorter (or reduced by up to 35%) when digital signage is present.
- Original study not named
- Refers to perceived wait time, not actual wait time
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dsasignage.com
Primary
Tier C
https://dsasignage.com/benefits-of-digital-menu-boards/ ↗
Source Article
5 Ways Digital Menu Boards Pay Off for Restaurants | DSA Signage
5 Benefits of Digital Menu Boards
Restaurant operators are under more pressure than ever to move quickly, maintain consistency across locations, and respond to changing customer expectations. Menus are part of the day-to-day operation rather than just static assets. When pricing changes, items sell …
Original Research
dsasignage.com
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers at businesses with digital signage: 35% perceived wait time reduction. Source: dsasignage.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-signage-perceived-wait-reduction
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<blockquote cite="https://lighthousedata.io/data/digital-signage-perceived-wait-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- perceived wait time reduction for customers at businesses with digital signage<br><small>Source: dsasignage.com (2025) · <a href="https://lighthousedata.io/data/digital-signage-perceived-wait-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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