B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- perceived wait time reduction for digital message centers (DMCs) (2025)
Digital message centers (DMCs) have been found to decrease perceived wait time by 35% in waiting areas and lines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified (cited by Flexlume)
Primary
Tier C
https://www.flexlume.com/blog/the-case-for-advertising-with-digital-signage ↗
Source Article
The Case for Advertising with Digital Signage | Flexlume
The Case for Advertising with Digital Signage
Despite the vast array of options that business owners have when looking to buy their first outdoor commercial signage (or upgrade their current signage), we strongly recommend Electronic Message Centers (EMCs), also known as Digital Message Centers (DMC…
Original Research
Unspecified (cited by Flexlume)
· Original study ↗
Methodology
Vendor blog citing unspecified research on digital signage in waiting environments
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
digital message centers (DMCs): 35% perceived wait time reduction. Source: Unspecified (cited by Flexlume) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-signage-wait-time-reduction-35
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<blockquote cite="https://lighthousedata.io/data/digital-signage-wait-time-reduction-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- perceived wait time reduction for digital message centers (DMCs)<br><small>Source: Unspecified (cited by Flexlume) (2025) · <a href="https://lighthousedata.io/data/digital-signage-wait-time-reduction-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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