B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1%
1% -- response rate for email, paid search, and social media marketing (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Data & Marketing Association
Primary
Tier C
https://www.uviaus.com/b2b-direct-marketing ↗
Source Article
UviaUs - B2B Direct Marketing Programs with Experiential Storytelling
Targeted B2B Direct Mail Marketing is the precision-based strategy used to reach audiences on a one-to-one basis.
As marketers, we know that the offer is essential to converting prospects into paying customers. Who can resist the power of the ubiquitous ‘buy one get one free’ deal? When it comes to …
Also cited by
2026-09-25
Original Research
Data & Marketing Association
· Original study ↗
Methodology
Approximate benchmark cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email, paid search, and social media marketing: 1% response rate. Source: Data & Marketing Association (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-channels-response-rate-1pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-channels-response-rate-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- response rate for email, paid search, and social media marketing<br><small>Source: Data & Marketing Association (2018) · <a href="https://lighthousedata.io/data/digital-channels-response-rate-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.