B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
80%
80% -- brand awareness increase for digital advertising (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
WordStream
Primary
Tier C
https://taglinegroup.com/blog/5-factors-that-make-a-website-ad-successful/ ↗
Source Article
5 Factors that make a Digital Ad Successful | TagLine Media
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Original Research
WordStream
· Original study ↗
Methodology
Cited by blog author from WordStream; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 80% | |
| 2024 (current) | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising: 80% brand awareness increase. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ads-brand-awareness-increase-80
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<blockquote cite="https://lighthousedata.io/data/digital-ads-brand-awareness-increase-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness increase for digital advertising<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/digital-ads-brand-awareness-increase-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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