B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- brand awareness increase for Lay's (2025)
Lay's campaign using Amazon DSP achieved a 9% boost in brand awareness.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://martechtrend.com/amazon-unveils-ai-ad-hub-to-transform-digital-marketing/ ↗
Source Article
Amazon Unveils AI Ad Hub to Transform Digital Marketing - martechtrend
Amazon Reveals Ambitious AI-Powered Ad Platform
At its annual UnBoxed conference in Nashville, Amazon introduced a groundbreaking suite of artificial intelligence (AI)-driven advertising tools it claims will revolutionize digital marketing. These innovations mark a significant shift from the company…
Original Research
Amazon Ads
· Original study ↗
Methodology
Company case study using Amazon DSP
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lay's: 9% brand awareness increase. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lays-brand-awareness-boost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lays-brand-awareness-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- brand awareness increase for Lay's<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/lays-brand-awareness-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.