B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- brand awareness increase for interactive dhtml advertising (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Internet Advertising Bureau
Primary
Tier A
http://emerce.nl/artikel.jsp?id=46850&rubriek=728471 ↗
Source Article
Kijk, het beweegt! - Emerce
Kijk, het beweegt!
Banners en buttons zijn nog altijd de meest gebruikte vormen van online advertising. Nieuwe technieken als Flash en dhtml bestaan al jaren, maar worden in Nederland nog relatief weinig ingezet. Wat zijn precies de problemen?
Als we de cijfers van Dynamic Logic en Diameter moeten g…
Original Research
Internet Advertising Bureau
· Original study ↗
Methodology
Cited from Internet Advertising Bureau
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
interactive dhtml advertising: 24% brand awareness increase. Source: Internet Advertising Bureau (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-dhtml-advertising-brand-awareness-increase
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<blockquote cite="https://lighthousedata.io/data/interactive-dhtml-advertising-brand-awareness-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- brand awareness increase for interactive dhtml advertising<br><small>Source: Internet Advertising Bureau (2026) · <a href="https://lighthousedata.io/data/interactive-dhtml-advertising-brand-awareness-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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