B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- digital ad spend growth rate for digital advertising (H1 2018)
Digital advertising spend in Europe grew by 10% in the first half of 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
H1 2018
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (6)
IAB Europe
Primary
Tier B
https://www.netimperative.com/2018/11/13/mobile-adspend-passes-e10bn-in-first-half-of-2018-iab-europ… ↗
Source Article
Mobile adspend passes €10bn in first half of 2018- IAB Europe
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.
The AdEx Benchmark H1 2018 study, from IAB Europe in collaboration with IHS Markit, also reveals that half of programmatic display spend is in mobil…
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Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe AdEx Benchmark H1 2018 study in collaboration with IHS Markit
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 7.3% | |
| H1 2018 (current) | 10% | +37.0% |
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
digital advertising: 10% digital ad spend growth rate. Source: IAB Europe (H1 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-growth-h1-2018
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<blockquote cite="https://lighthousedata.io/data/digital-ad-growth-h1-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- digital ad spend growth rate for digital advertising<br><small>Source: IAB Europe (H1 2018) · <a href="https://lighthousedata.io/data/digital-ad-growth-h1-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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