B
Evidence Grade B
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Aging
7.3%
7.3% -- digital ad spend growth rate for digital advertising (2024)
Digital marketing spend / advertising spend rose approximately 7.3% year-over-year in 2024.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Statista
Primary
Tier B
https://intercoolstudio.com/outsourced-marketing-services/ ↗
Source Article
Outsourced Marketing Services That Actually Move the Needle
You’ve got ambitious revenue targets, a lean bench, and an inbox full of proposals. So, the question is: when do outsourced marketing services outperform building in-house, and how do you make them pay for themselves quickly?
In this guide, I’ll show you pragmatic ways to deploy outsourced marketing…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
Original Research
Statista
· Original study ↗
Methodology
Year-over-year growth in digital advertising spend.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 7.3% | |
| H1 2018 | 10% | +37.0% |
Segmentation
IndustryAll
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
digital advertising: 7.3% digital ad spend growth rate. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-spend-growth
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<blockquote cite="https://lighthousedata.io/data/digital-ad-spend-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- digital ad spend growth rate for digital advertising<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/digital-ad-spend-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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