B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- digital ad spend growth rate for APAC paid media (2020-2022)
Paid media in APAC experienced a 57% surge during the COVID recovery period.
- The 57% surge refers to paid media overall in APAC during the COVID recovery period, particularly in online paid media channels
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2020-2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Ekimetrics
Primary
Tier B
https://www.ekimetrics.com/fr/articles/rethinking-apac-customer-engagement-strategy-post-covid-using… ↗
Source Article
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3) - Ekimetrics
Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)
In this first article in a series looking at customer data strategy in APAC, we explore how brands need to adapt and re-define their customer engagement strategy in the post-COVID era.
Time to re-define your custo…
Also cited by
marketresearchfuture.com
https://www.marketresearchfuture.com/
2026-08-18
Original Research
Ekimetrics
· Original study ↗
Segmentation
Industrymedia_entertainment
RegionAPAC
Channelpaid_ads
Cite this stat
Plain Text
APAC paid media: 57% digital ad spend growth rate. Source: Ekimetrics (2020-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-digital-surge-covid
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<blockquote cite="https://lighthousedata.io/data/apac-digital-surge-covid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- digital ad spend growth rate for APAC paid media<br><small>Source: Ekimetrics (2020-2022) · <a href="https://lighthousedata.io/data/apac-digital-surge-covid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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