B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15
15 -- roi multiple for Sony (Mexico payments infrastructure) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DEUNA
Primary
Tier B
https://www.deuna.com/es/success-cases ↗
Source Article
Success Cases
Every e-commerce team knows this tension: strong traffic, engaged shoppers, but conversions that don’t reflect it. En Tu Hogar by Coca-Cola identified an opportunity to evolve its checkout experience and partnered with DEUNA to make it happen. The result? A 37% decrease in cart abandonment after imp…
Original Research
DEUNA
· Original study ↗
Methodology
Vendor success case; ROI from payments infrastructure upgrade in Mexico market; 'up to' indicates upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sony (Mexico payments infrastructure): 15 roi multiple. Source: DEUNA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deuna-sony-payments-roi-mexico
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<blockquote cite="https://lighthousedata.io/data/deuna-sony-payments-roi-mexico" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15</strong> -- roi multiple for Sony (Mexico payments infrastructure)<br><small>Source: DEUNA (2025) · <a href="https://lighthousedata.io/data/deuna-sony-payments-roi-mexico" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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