B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- roi multiple for Major U.S. publisher (Optable case study) (2026)
A major U.S. publisher achieved a 4.5x ROI by reclaiming ownership of its identity graph with Optable.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
optable.co
Primary
Tier C
https://www.optable.co/downloads ↗
Source Article
Case Studies and White Papers
Discover how a major U.S. publisher transformed its monetization strategy by reclaiming ownership of its identity graph with Optable. Learn how moving away from rented graphs improved transparency, reduced costs, and delivered a 4.5x ROI—while building a scalable, privacy-first foundation for sustai…
Original Research
optable.co
· Original study ↗
Methodology
Vendor case study; single publisher's identity graph ownership programmatic monetization results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major U.S. publisher (Optable case study): 4 roi multiple. Source: optable.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optable-identity-graph-roi-4x
HTML Embed
<blockquote cite="https://lighthousedata.io/data/optable-identity-graph-roi-4x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- roi multiple for Major U.S. publisher (Optable case study)<br><small>Source: optable.co (2026) · <a href="https://lighthousedata.io/data/optable-identity-graph-roi-4x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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