B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8%
2.8% -- conversion rate for desktop and mobile traffic (2025)
Desktop traffic and mobile traffic both have an average ecommerce conversion rate of 2.8%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (4)
redstagfulfillment.com
Primary
Tier A
https://redstagfulfillment.com/average-conversion-rate-for-ecommerce/ ↗
Source Article
Average Ecommerce Conversion Rate: Industry Data for 2026
What is the average conversion rate for ecommerce?
The average ecommerce conversion rate in 2025 sits between 2.5% and 3% worldwide, according to multiple industry studies. Numbers vary by niche—food & beverage can top 6%, while luxury goods often fall below 1%. Aim to beat your sector’s median, the…
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https://www.amraandelma.com/
2026-08-18
Original Research
redstagfulfillment.com
· Original study ↗
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
desktop and mobile traffic: 2.8% conversion rate. Source: redstagfulfillment.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-mobile-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/desktop-mobile-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- conversion rate for desktop and mobile traffic<br><small>Source: redstagfulfillment.com (2025) · <a href="https://lighthousedata.io/data/desktop-mobile-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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