B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- average deal size increase for B2B companies using Demandbase (2025)
Demandbase customers see a 50% growth in average deal size.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Demandbase
Primary
Tier A
https://www.demandbase.com/ ↗
Source Article
Homepage
Demandbase helps you detect who’s in-market, decide what to do, and automate the actions that matter most across every channel.
3X
increase in conversions
+52%
increase in revenue
+50%
growth in average deal size
+83%
increase in pipeline velocity
AI built on 20 years of B2B data. From intent detect…
Also cited by
fool.com
https://www.fool.com/
2026-08-18
Original Research
Demandbase
· Original study ↗
Methodology
Growth in average deal size
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
B2B companies using Demandbase: 50% average deal size increase. Source: Demandbase (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demandbase-deal-size-increase
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<blockquote cite="https://lighthousedata.io/data/demandbase-deal-size-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- average deal size increase for B2B companies using Demandbase<br><small>Source: Demandbase (2025) · <a href="https://lighthousedata.io/data/demandbase-deal-size-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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