B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- average deal size increase for companies with integrated ABM and Demand Generation efforts (2022)
Companies with integrated ABM and Demand Generation efforts saw a 20% increase in their average deal size according to a study by SiriusDecisions.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Insights ABM
Primary
Tier B
https://insightsabm.com/blog/abm-vs-demand-generation-which-strategy-is-right-for-your-business/ ↗
Source Article
ABM vs. Demand Generation: Which Strategy is Right for Your Business? - Insights ABM
When it comes to marketing strategies for B2B businesses, the debate between Account-Based Marketing (ABM) vs. Demand Generation for your B2B business is a common one, and the answer is not always a one-size-fits-all solution. At Insights ABM, we’re here to help you understand the differences betwee…
Also cited by
aon.com
https://www.aon.com/
2026-08-16
Original Research
Insights ABM
· Original study ↗
Segmentation
IndustryB2B
Company SizeMid-market
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
companies with integrated ABM and Demand Generation efforts: 20% average deal size increase. Source: Insights ABM (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/integrated_abm_demand_generation_impact
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<blockquote cite="https://lighthousedata.io/data/integrated_abm_demand_generation_impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average deal size increase for companies with integrated ABM and Demand Generation efforts<br><small>Source: Insights ABM (2022) · <a href="https://lighthousedata.io/data/integrated_abm_demand_generation_impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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