B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$70,000
$70,000 -- average deal size increase for Invoca (2023)
Invoca increased its average deal size by $70,000 by switching to an ABM model and using custom Content Tracks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$70,000
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PathFactory
Primary
Tier B
https://pathfact.wpengine.com/account-based-marketing/ ↗
Source Article
Better Account-Based Marketing
Better Account-Based Marketing
Everything you need to know about implementing a personalized ABM program
What is ABM?
Simply put, account-based marketing (ABM) means focusing efforts on accounts that will bring the most value to your brand over the course of your relationship. More than just a short…
Original Research
PathFactory
· Original study ↗
Methodology
Single-company ABM case study (Invoca) reported by PathFactory
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Invoca: $70,000 average deal size increase. Source: PathFactory (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invoca-abm-deal-size-increase
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<blockquote cite="https://lighthousedata.io/data/invoca-abm-deal-size-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$70,000</strong> -- average deal size increase for Invoca<br><small>Source: PathFactory (2023) · <a href="https://lighthousedata.io/data/invoca-abm-deal-size-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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