B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.2%
8.2% -- click through rate for Featured snippets (definition type) (2026)
Definition-type featured snippets drove an 8.2% click-through rate when including a branded call-to-action or unique stat.
- Only applies when the snippet included a branded call-to-action or unique stat
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.2%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
120
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WriteWing
Primary
Tier C
https://writewing.in/zero-click-seo/ ↗
Source Article
Zero-Click SEO: 5 Data-Backed Strategies That Still Drive Leads In 2026 - Best Digital Marketing Agency In Bangalore, SF, Austin And Dubai
Let’s be real: zero-click SEO is the boogeyman of digital marketing. Google’s been gobbling up more and more of the SERP, serving up answers right on the page, and leaving us all wondering—are we just feeding the beast? But here’s the thing: zero-click doesn’t mean zero opportunity. In fact, if we p…
Original Research
WriteWing
· Original study ↗
Methodology
Part of agency analysis of 120 featured snippets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Featured snippets (definition type): 8.2% click through rate. Source: WriteWing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/definition-snippet-ctr-2026
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<blockquote cite="https://lighthousedata.io/data/definition-snippet-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.2%</strong> -- click through rate for Featured snippets (definition type)<br><small>Source: WriteWing (2026) · <a href="https://lighthousedata.io/data/definition-snippet-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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