B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- planned adoption rate for Data clean rooms (2023)
87% of surveyed executives reported plans to increase their use of data clean rooms in the coming year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
learn.uof.digital
Primary
Tier B
https://learn.uof.digital/student/activity/2115440-u-of-digital-newsletter-april-3-2024-free-edition ↗
Source Article
U of Digital Newsletter: April 3, 2024 (Free Edition)
|
Cadent to acquire AdTheorent for $324 million
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April 1st, 2024
Summary: Cadent, an addressable TV advertising company, will buy all outstanding shares of AdTheorent, a digital advertising demand-side platform (DSP), for $3.21 per share. Acquiring a DSP will move Cadent closer to…
Original Research
learn.uof.digital
· Original study ↗
Methodology
Survey of 500 executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Data clean rooms: 87% planned adoption rate. Source: learn.uof.digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-clean-rooms-adoption-87pct
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<blockquote cite="https://lighthousedata.io/data/data-clean-rooms-adoption-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- planned adoption rate for Data clean rooms<br><small>Source: learn.uof.digital (2023) · <a href="https://lighthousedata.io/data/data-clean-rooms-adoption-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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