B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- planned adoption rate for marketers (2019)
According to the 2019 Sprout Social Index, only 4% of marketers plan to include TikTok in their social media marketing goals for 2020.
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.devdude.com/tiktok-business-marketing/ ↗
Source Article
5 Reasons to Market your Business on TikTok - #!/DevDude/
TikTok Marketing
Contents
We’ve all heard the hype about TikTok, but is it actually useful as a business marketing platform? In short: yes! TikTok is one of the newest and fastest-growing Social Media Marketing tactics, and it provides various advantages for businesses looking to promote their brand…
Original Research
Sprout Social
· Original study ↗
Methodology
From 2019 Sprout Social Index as cited in blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 89% | |
| 2019 (current) | 4% | -95.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 4% planned adoption rate. Source: Sprout Social (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-tiktok-2020-sprout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-tiktok-2020-sprout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- planned adoption rate for marketers<br><small>Source: Sprout Social (2019) · <a href="https://lighthousedata.io/data/marketers-tiktok-2020-sprout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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