B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- planned adoption rate for B2B companies (2019)
58% of B2B companies plan to adopt marketing automation in the near future.
- Refers to planned adoption in the near future
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emailmonday
Primary
Tier B
https://www.tdinsights.com/infographics/role-of-marketing-automation-in-b2b-landscape/ ↗
Source Article
What is the Role of Marketing Automation in the B2B Landscape?
Original Research
Emailmonday
· Original study ↗
Methodology
Source: Emailmonday, 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 58% planned adoption rate. Source: Emailmonday (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-companies-planning-adoption
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<blockquote cite="https://lighthousedata.io/data/b2b-companies-planning-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- planned adoption rate for B2B companies<br><small>Source: Emailmonday (2019) · <a href="https://lighthousedata.io/data/b2b-companies-planning-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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