B Evidence Grade B Graded under review Safe to Cite Dated

50%

50% -- ecommerce share of retail for Danish retail sector (2015)

Name: Ecommerce Share Of Retail Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2015 · Google

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2015

Entity

Danish retail sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier B

https://www.intoto.dk/google-succes-online-4000-danske-virksomheder/ ↗

Confidence: 53/100 Vintage: 2015 Channel: Deep Crawl

Source Article

Google Succes Online for 4.000 danske virksomheder

Google har, om nogen, fingeren på pulsen når vi taler om udviklingen på internettet og af den grund har de også set, at danske virksomheder halter bagefter når det kommer til at sælge deres produkter eller ydelser via online mediet. Det vil Google i samarbejde med bl.a. Erhvervsstyrelsen gøre noget …

Original Research

Google · Original study ↗

Methodology

Forecast cited by Google; ~5 year projection

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Danish retail sector: 50% ecommerce share of retail. Source: Google (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/danish-retail-online-50pct-5-years

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<blockquote cite="https://lighthousedata.io/data/danish-retail-online-50pct-5-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ecommerce share of retail for Danish retail sector<br><small>Source: Google (2015) · <a href="https://lighthousedata.io/data/danish-retail-online-50pct-5-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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