B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- ecommerce share of retail for Africa e-commerce sector (2021)
E-commerce accounts for less than 5% of retailing activities in all countries in Africa.
- The text states 'less than 5%', with Egypt leading at 3%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Africa
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://afritail.com/the-delta-variant-and-digital-marketing-campaign-success-in-africa/ ↗
Source Article
The Delta Variant and Digital Marketing Campaign Success in Africa
Original Research
Statista
· Original study ↗
Methodology
Reported as 'less than 5%'; Egypt leading at 3%. Cited alongside Statista e-commerce in Africa topic.
Methodology documented
Segmentation
IndustryeCommerce
RegionAfrica
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Africa e-commerce sector: 5% ecommerce share of retail. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/africa-ecommerce-share-of-retail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/africa-ecommerce-share-of-retail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ecommerce share of retail for Africa e-commerce sector<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/africa-ecommerce-share-of-retail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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