B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- ecommerce share of retail for global eCommerce (2024)
Online sales are projected to make up 20% of the retail market in 2024.
- Projection/estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zobristinc.com
Primary
Tier C
https://www.zobristinc.com/blog/solving-ecommerce-merchandising-challenges/ ↗
Source Article
Solving eCommerce Merchandising Challenges
eCommerce is slowly gaining momentum at the expense of physical, in-store sales. In fact, both online sales and their share of the retail market continue to increase. But brands and retailers who have yet to upgrade their virtual stores or improve their eCommerce merchandising strategies risk missin…
Original Research
zobristinc.com
· Original study ↗
Methodology
Projection cited by vendor blog
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global eCommerce: 20% ecommerce share of retail. Source: zobristinc.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-share-retail-20-percent-2024
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<blockquote cite="https://lighthousedata.io/data/online-share-retail-20-percent-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ecommerce share of retail for global eCommerce<br><small>Source: zobristinc.com (2024) · <a href="https://lighthousedata.io/data/online-share-retail-20-percent-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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